Marketing Specialist

About Us

MG has been ahead of its time since the brand’s inception in the Morris Garages in 1924. MG’s parent company is SAIC Motor (Shanghai Automobile Industry Corporation). SAIC Motor is the 7th largest car manufacturer in the world and was the first automobile group in China with annual sales exceeding 7 million units. SAIC Motor’s affiliate automotive companies include Morris Garages (MG), Roewe and Maxus, but also SAIC Volkswagen, SAIC-GM, and others.

MG is designed with the European motorist in mind, offering sustainable, smart, functional, and affordable vehicles. They’re developed in MG’s design studios in Shanghai in cooperation with the advanced design studio in London, produced in China, and already available in various European countries. Now a new generation can choose a car from this iconic brand. Updated, electrified, recharged and ready for the future.

For more information, please visit our website MG Motor Europe: https://www.mgmotor.eu/nl-NL/

Currently we are looking for an experienced marketing professional to join our team in Amsterdam.

Responsibilities

• Responsible for KPI driven marketing campaigns in the sales area, including strategy, planning, execution, optimization, and reporting.
• Develop and produce digital marketing content together with agencies.
• Develop and execute Google Ads and META digital campaigns to drive traffic, conversions, and ROI.
• Monitor, analyze, and report on campaign performance to continuously improve marketing strategies.
• Manage and maintain media budgets along with the implementation of approved marketing plans.
• Ensure timely payment and processing of invoices, advertising billing, and purchase orders.
• Lead, steer, and work with external agencies, ensuring the delivery of high-quality content on time and within budget.
• Collaborate with the marketing team to align content efforts with overarching campaign strategies.
• Provide insights and recommendations to enhance campaign performance and customer engagement.

Requirements

• Bachelor's degree or higher.
• Minimum of 3-5 years marketing work experience in the automotive industry or media related work.
• Exceptional computer skills with Google and Microsoft.
• Excellent communication skills, both written and oral in English and Chinese.

What we offer

• A competitive salary depending on experience.
• Opportunities for growth and personal development.
• Retirement savings plan.
• Please note that this position is based on detachering.

Location

• This position is based in Amsterdam, The Netherlands. Travelling is required.