Marketing Communications Assistant Manager

General Purpose of the Job:

• A Marketing communications assistant manager is responsible for developing and implementing an organization’s communication strategies.
• They work with teams to ensure consistent brand messaging across channels, and oversee the creation of marketing materials such as advertisements, brochures, and social media content.
• They also evaluate the results of various marketing campaigns, spearhead market research efforts, and coordinate initiatives across a variety of channels.

Key responsibilities:

• Develop strategies and tactics to get the word out about our company and brand.
• Deploy successful marketing campaigns and own the implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Oversee the planning and execution of company events.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Ensure compliance with policies, legislation.
• Responsible for guiding, monitoring and leading entire team.

Reporting Structure:

The position reports to: Senior Marketing Manager

Main Key Performance Indicators:

Sales Revenue

Customer Lifetime Value

Customer Acquisition Cost

Reach

Internal & External Stakeholders:

Corporate Marketing

Local Management

Respective vendors

Qualifications and Requirements:

• Degree in Marketing, Business Administration, or a related field
• 5 years of prior experience in a similar role
• English language knowledge
• Excellent verbal and written communication skill
• Excellent organisational and planning skill
• Good data analysis, problem-solving and critical thinking skill
• Leadership abilities